CMA Category-Manager Valid Test : Certified Professional Category Manager (CPCM)

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A. The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
B. The Snack Category is 5.0 points behind the Total Store.
C. The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
D. The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.

Question 2

What is NOT an example of how good storytelling enhances memory and engagement?

A. Uses complex language to sound more intellectual.
B. Engages them emotionally, moving them to action.
C. A good story = brain candy.
D. Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.

Question 3

Which of the following is the first step in the multivariate clustering process?

A. Identify store-level demographic profiles
B. Identify product demographic affinity profiles
C. Create clusters based on relevancy and opportunity
D. Calculate product demand potential

Question 4

What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?

A. To determine the most popular products in a category.
B. To map the mental path shoppers take as they shop a category.
C. To reflect actual buying patterns and substitutions.
D. To predict how changes in assortment will affect sales.

Question 5

Who benefits from a successful promotion?

A. All of the above
B. Manufacturer
C. Retailer
D. Shopper

Solutions: