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CMA Category-Manager Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Business & Supply Chain Knowledge | 15% | - Supply Chain Principles - Retailer Economics & Profitability |
| Topic 2: Data Competency & Analysis | 25% | - Panel Data & Advanced Analytics - Shopper Data & Geo-demographic Analysis - POS Data Analytics |
| Topic 3: Tactical Planning & Execution | 25% | - Pricing Strategy & Analysis - Promotional Strategy & Evaluation - Space Management & Store Clustering - Efficient Assortment Development |
| Topic 4: Professional Standards & Communication | 10% | - Ethics & Legal Implications - Fact-Based Storytelling & Presentation |
| Topic 5: Category Assessment & Strategy | 25% | - Category Definition, Segmentation & Role - Category Health Measurement - Root Cause Analysis & Insight Generation |
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?
A) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store.
C) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
2. What is NOT an example of how good storytelling enhances memory and engagement?
A) Uses complex language to sound more intellectual.
B) Engages them emotionally, moving them to action.
C) A good story = brain candy.
D) Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.
3. Which of the following is the first step in the multivariate clustering process?
A) Identify store-level demographic profiles
B) Identify product demographic affinity profiles
C) Create clusters based on relevancy and opportunity
D) Calculate product demand potential
4. What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?
A) To determine the most popular products in a category.
B) To map the mental path shoppers take as they shop a category.
C) To reflect actual buying patterns and substitutions.
D) To predict how changes in assortment will affect sales.
5. Who benefits from a successful promotion?
A) All of the above
B) Manufacturer
C) Retailer
D) Shopper
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |
