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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

Northern Trail Outfitters ingests customer records from its commerce and loyalty systems into Data 360. The records represent the same customer but have different source identifiers.
How does Identity Resolution determine that these records belong to the same Unified Individual?

A. It merges the source records into a single Individual record based on survivorship rules.
B. It applies reconciliation rules to match records and determine the preferred attribute values.
C. It applies match rules to compare profile attributes and identify Individual records that should be unified.

Question 2

Northern Trail Outfitters just wrapped up its holiday campaign, which included several "gift-finder" forms that visitors could fill out on the website. The marketing manager wants a high-level overview of how all the forms performed, and needs to be able to filter the view by date and public title.
Where should they go to find this information?

A. Campaign Performance dashboard
B. Forms Engagement dashboard
C. Landing Page Engagement dashboard

Question 3

Northern Trail Outfitters wants to automatically send a customer satisfaction survey email after a Case record in CRM is updated to a status of "Closed".
Which flow type should a Marketing Cloud Next Consultant use to support this near real-time use case?

A. A record-triggered flow that runs when a Case record is updated and meets the specified entry criteria, where the flow configuration is optimized for "Actions and Related Records" so it executes after the record is saved
B. An automation event-triggered flow that uses a "Prospect, Lead, Contact, or Related Record Change" event which is based on the Case object and meets condition requirements for the defined criteria
C. An audience flow that uses a Record audience source based on the Case object, where the audience source is configured to include only Case records that meet condition requirements for the defined criteria

Question 4

Northern Trail Outfitters (NTO) wants to design an event registration experience in Marketing Cloud Next.
NTO asks for a call-to-action (CTA) button in an email that sends visitors to the registration form.
How should the Marketing Cloud Next Consultant create the registration form?

A. Copy the form code snippet and add it to an HTML component in the email.
B. Add the form component to a landing page and set the CTA link to open the landing page URL.
C. Publish the form as standalone content and set the CTA link to open the form URL.

Question 5

Northern Trail Outfitters (NTO) has customers who opted in to its "Promotions" email subscription but later opted out. NTO is concerned its "Product Updates" emails will also stop sending to those customers.
What should the Marketing Cloud Next Consultant do to address this concern?

A. Advise NTO to set up an automated re-opt-in campaign targeting opted-out customers, since Marketing Cloud Next requires an active OPT_IN record to be refreshed every 90 days to remain valid.
B. Advise NTO that its "Product Updates" emails will continue sending, since Marketing Cloud Next manages consent at the communication subscription level and an opt-out on one subscription does not affect other subscriptions.
C. Advise NTO to import a new subscription file related to the "Product Updates" subscription, since an opt-out in Marketing Cloud Next is applied globally across all subscriptions for that email address.

Solutions: