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Marketo MCE exam covers a wide range of topics, including email marketing, lead management, campaign management, analytics, and more. MCE exam consists of 75 multiple-choice questions and takes 90 minutes to complete. It is designed to test a marketer's understanding of Marketo's features and functionality, as well as their ability to use these tools to drive business results.

Marketo MCE exam tests a candidate's understanding of various topics, including lead management, email marketing, reporting, marketing automation, and integration with other systems. MCE exam consists of 75 multiple-choice questions, and the time limit is 90 minutes. Marketo Certified Expert Exam certification is renewed annually, requiring candidates to complete a certain number of continuing education units (CEUs) to maintain their certification.

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Marketo MCE certification exam is a comprehensive test of your understanding of the Marketo platform and your ability to leverage it for marketing success. MCE exam comprises 75 multiple choice questions, which are based on different topics including Marketo program execution, lead management, nurturing campaigns, database management, reporting and analytics, and sales integration. MCE exam is hosted online and can be accessed from anywhere in the world.

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

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Marketo MCE Exam Syllabus Topics:

Section	Weight	Objectives
Analytics and Reporting	16%	- Marketing Metrics 1. Marketing Calendar 2. Campaign Effectiveness 3. Revenue Attribution - Reporting 1. Custom Reports 2. Standard Reports 3. Program Performance Analysis
Implementation and Operations	18%	- Administration 1. Workspaces and Partitions 2. Users and Roles 3. Security and Governance - Platform Operations 1. Database Management 2. Operational Best Practices 3. CRM Integration
Lead Management	20%	- Lead Database 1. Lead Records 2. List Imports 3. Deduplication 4. Data Management - Scoring and Lifecycle 1. Lead Qualification 2. Lead Scoring 3. Lifecycle Modeling
Targeting and Personalization	16%	- Audience Segmentation 1. Smart Lists 2. Dynamic Content 3. Segmentation - Personalization 1. Tokens 2. Landing Pages and Forms 3. Personalized Emails
Program Fundamentals	30%	- Programs 1. Program Membership 2. Program Types 3. Channels and Tags 4. Program Statuses - Smart Campaigns 1. Campaign Scheduling 2. Flow Actions 3. Triggers and Filters