GCCC SCMP Valid Test : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A. so there is time to print new business cards.
B. media tends to distort messages.
C. leaders need to feel important so they want to be notified first.
D. to ensure they have the information needed to communicate with others.

Question 2

(Which of the following is a S.M.A.R.T. objective for a communication strategy?)

A. Increase awareness by 10% in the Southern region and by 20% in the Northern region
B. Increase subscriptions by 15% among 25-45-year-olds within a year
C. Achieve 1,500,000 impressions among target population
D. Achieve top of mind awareness of the brand by the end of 2020

Question 3

The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A. "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
B. "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
C. "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
D. "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."

Question 4

Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A. Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
B. Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
C. Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
D. Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.

Question 5

An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A. Have the executive publicly apologize and retract the statement.
B. Immediately terminate the executive for placing the organization at risk.
C. Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
D. Engage politicians with face-to-face meetings to explain the misunderstanding.

Solutions: