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Oracle 1z1-349 certification is an essential tool for marketing professionals who want to demonstrate their knowledge and skill in implementing Oracle Eloqua Marketing Cloud Service 2017. Passing 1z1-349 exam will prove that the candidate has the required knowledge and understanding of the platform to implement marketing strategies that drive business growth and improve customer engagement.

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Oracle 1z1-349 Exam, also known as the Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials Exam, is a certification test designed to assess the knowledge and skills of professionals who work with Oracle Eloqua. 1z1-349 exam is intended for individuals who are responsible for implementing and managing Eloqua Marketing Cloud Service solutions for their organizations.

Reference: https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-349

Oracle 1z1-349 Exam Syllabus Topics:

Section	Weight	Objectives
Platform Fundamentals and Architecture	15%	- Eloqua platform overview 1. User management and security 2. Data model fundamentals 3. Platform administration
Forms and Landing Pages	15%	- Digital asset configuration 1. Form creation and processing 2. Landing page configuration 3. Progressive profiling
Email and Deliverability Configuration	15%	- Email setup 1. Sender profiles 2. Deliverability configuration 3. Email groups and subscriptions
CRM Integration and Advanced Features	15%	- System integration 1. Web tracking 2. Reporting and monitoring 3. CRM integration configuration
Implementation Planning and Methodology	10%	- Implementation lifecycle 1. Implementation best practices 2. Project milestones and deliverables 3. Stakeholder roles and responsibilities
Automation and Campaign Management	15%	- Marketing automation 1. Campaign Canvas configuration 2. Lead management processes 3. Program Builder concepts
Data Management	15%	- Contact and data administration 1. Custom objects 2. Contact fields and records 3. Segmentation fundamentals 4. Data imports and exports