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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing | - Email Creation and Delivery
|
| Maintenance and Best Practices | - System Optimization
|
| Account Engagement Administration | - Configuration and Setup
|
| Marketing Automation | - Engagement Programs
|
| Prospect Management | - Data Model and Segmentation
|
| Reporting and Analytics | - Performance Measurement
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
There is Custom Field Type in Marketing Cloud Account Engagement called Date
- A. True
- B. False
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
- A. Export the submission report & Import
- B. Run an automation rule to assign based on the Request demom Submission & prospect status field
- C. Run completion Action on form Request a demo with action notify Admin
- D. Run completion Action on form Request a demo with action assign to user
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?
- A. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
- B. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
- C. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
- D. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
- A. Prospects at the top of the funnel - newly sourced from a tradeshow.
- B. Prospects at the middle of the funnel - interacting with blog content only.
- C. Prospects at the bottom of the funnel - actively deciding between vendors.
- D. Prospects who have transitioned out of the funnel - with a recently closed deal.
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?
- A. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
- B. First-party tracking does not use cookies, while third-party tracking does.
- C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
- D. First-party tracking is domain-based while third-party tracking is campaign-based.
