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Salesforce PDT-101 exam is geared towards digital marketers who want to understand the key features of Pardot and how to leverage them efficiently. Candidates are required to demonstrate their ability to use this software to create, monitor, and analyze marketing campaigns, and to recommend ways to improve the overall effectiveness of the campaigns. PDT-101-JPN exam also tests candidates' ability to understand data analytics, lead nurturing, email marketing, lead scoring, and automation rules.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Salesforce PDT-101 exam tests your knowledge of the essential features and functionalities of Pardot. It is a multiple-choice exam that covers topics such as lead management, email marketing, lead nurturing, lead scoring, and more. You will also be required to demonstrate your ability to set up automation rules, create landing pages, run email campaigns, and analyze campaign performance. Successful completion of the PDT-101 exam demonstrates your proficiency in using Pardot and validates your knowledge to potential employers.
Salesforce PDT-101日本語 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Pardot Fundamentals | - Core concepts of marketing automation - Pardot (Account Engagement) product architecture overview |
| Automation and Engagement | - Automation rules and segmentation rules - Engagement Studio programs |
| Email Marketing | - Email creation and delivery - Segmentation and personalization |
| Reporting and Analytics | - Campaign reporting - ROI and performance tracking |
| Integration and Data Management | - Salesforce CRM integration - Data sync and governance |
| Lead Management | - Scoring and grading models - Lead lifecycle and qualification |
| Forms and Landing Pages | - Form creation and conversion tracking - Landing page optimization |



