Pegasystems PEGAPCMC80V1_2019 Valid Test : Pega Certified Marketing Consultant (PCMC) 80V1 2019

  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Aug 02, 2026
  • Q&As: 0 Questions and Answers

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Pegasystems PEGAPCMC80V1_2019: Pega Certified Marketing Consultant (PCMC) 80V1 2019 certification exam is an essential step for marketing professionals looking to advance their careers in the field of Pega marketing technology. By earning this certification, participants will be able to demonstrate their expertise in implementing Pega's marketing technology solutions, thereby enhancing their professional credibility and positioning themselves for greater career success.

Pegasystems, a leading provider of digital transformation software and services, offers a range of certifications to demonstrate expertise in their technology platforms. One such certification is the Pega Certified Marketing Consultant (PCMC) 80V1 2019 exam. Pega Certified Marketing Consultant (PCMC) 80V1 2019 certification validates the skills and knowledge required to design and implement effective marketing strategies using Pega’s marketing solutions.

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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Pega Customer Decision Hub Overview- Next-Best-Action (NBA) Framework
  • 1. Action prioritization and arbitration
    • 2. Engagement policies and strategies
      - Real-Time Customer Decisioning
      • 1. Event-driven decisioning concepts
        • 2. Interaction history and context data usage
          Topic 2: Reporting and Analytics- Campaign performance measurement
          • 1. Optimization of customer interactions
            • 2. KPIs and metrics tracking
              Topic 3: Customer Data and Segmentation- Segmentation techniques
              • 1. Real-time vs batch segmentation
                • 2. Propensity and scoring models usage
                  - Data integration concepts
                  • 1. Customer profile management
                    • 2. Data flows into decisioning engine
                      Topic 4: Pega Marketing Campaign Management- Campaign design and execution
                      • 1. Audience segmentation and targeting
                        • 2. Campaign lifecycle management
                          - Offer and treatment management
                          • 1. Offer creation and governance
                            • 2. Eligibility and suitability rules

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