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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Topic 2: Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Einstein Engagement Frequency - Einstein Copy Insights - Send Time Optimization - Einstein Engagement Scoring |
| Topic 3: Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Topic 4: Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management |
| Topic 5: Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage |
| Topic 6: Journey Orchestration | 25% | - Entry sources and audience evaluation - Activities and decision splits - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Journey design and best practices |
| Topic 7: Ad Studio | 12% | - Audience targeting and segmentation - Campaign management and optimization - Integration with advertising platforms |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Where would you add a topic profile
- A. Social studio engage
- B. Workspace settings
- C. Social studio automate
- D. Admin settings
Correct Answer: D 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Lead
- B. Contact.
- C. Person account, (opportunities, Quick send message records)
Correct Answer: A,B 🗳️
Where would you set a threshold limit in social studio
- A. enterprise admin settings
- B. workspace settings
- C. column in engage
- D. tab in engage
Correct Answer: B 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
Where are Topic Profiles configured for use in Command Center?
- A. Social Studio Engage
- B. Command Center Admin
- C. Social Studio Automate
- D. Social Studio Admin
Correct Answer: D 🗳️
What is the most frequent option to refresh an Advertising Audience?
- A. Hourly
- B. Weekly
- C. BI-weekly
- D. Daily
- E. Monthly
Correct Answer: E 🗳️



