The MB-220 exam covers a range of topics related to Dynamics 365 Marketing, including customer journey creation, lead management, email marketing, segmentation and scoring, and event management. MB-220 exam also tests your ability to integrate Dynamics 365 Marketing with other Microsoft products such as LinkedIn, Microsoft Forms, and Power Automate.
To prepare for the Microsoft MB-220 certification exam, candidates should have a solid understanding of marketing automation fundamentals and have experience working with Microsoft Dynamics 365 Marketing. Microsoft offers various resources, including training courses, study guides, and practice exams, to help candidates prepare for the exam. Candidates can also benefit from hands-on experience and working on real-life projects to gain practical skills and knowledge.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analyze marketing performance | - Marketing analytics and insights
|
| Manage marketing information | - Manage leads and contacts
|
| Design and manage marketing content | - Manage customer journeys
|
| Manage events and leads | - Lead qualification and scoring
|
| Configure Microsoft Dynamics 365 Marketing | - Manage security and permissions
|
