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Google Display Exam Practice Test Sample Questions:

1. Shelly has created an ad for the Google Content Network, and her ad has been running for four days. Shelly decides that she needs to add some negative keywords to her campaign to refine the results and the keywords that trigger her ad. How does Shelly add negative keywords for her campaign?

A) Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the Negative keywords options, and add the negative keywords.
B) Shelly will click the campaign she wants to refine, then she will click the Keywords tab, and then she will click the Negative keywords options, and add the negative keywords.
C) Shelly will click the campaign she wants to refine, then she will click the Opportunities tab, and then she will click the Negative keywords options, and add the negative keywords.
D) Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the keywords options, and add the negative keywords.

2. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Opportunity to participate on multiple platforms, allowing portability of content
B) Ability to engage with a massive community that is already interacting with the content
C) Online presence to sell items in an auction-style format using Google Checkout
D) Access to the largest inventory of professional and user-generated videos in the world

3. Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?

A) Country targeting
B) Region and city targeting
C) Customized targeting
D) Predictive targeting

4. What is the size of a video companion banner required for expandable click-to-play YouTube Video Ad?

A) 950x500
B) 50x50
C) 300x35
D) 300x250

5. Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?

A) Brand advertiser
B) Display advertiser
C) Campaign advertiser
D) Direct response advertiser

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