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Google Display Exam Practice Test Sample Questions:

1. Andrew wants to create a reservation for his ad in YouTube. His manager wants to know, however, what is the minimum amount the reservation will cost. Which one of the following represents the minimum media spend on a YouTube reservation will cost?

A) $35,000
B) $25,000
C) $50,000
D) $10,000

2. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Opportunity to participate on multiple platforms, allowing portability of content
B) Ability to engage with a massive community that is already interacting with the content
C) Online presence to sell items in an auction-style format using Google Checkout
D) Access to the largest inventory of professional and user-generated videos in the world

3. Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?

A) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
B) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
C) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
D) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.

4. Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?

A) Find your target audience.
B) Set your bids and budget.
C) Create your custom display ad.
D) Identify your goals.

5. Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition approach for her ads. If Jan uses this approach what must she also do?

A) Jan must be a preferred Google vendor.
B) Jan must use the Conversion Optimizer.
C) Jan must set her CPC maximum bids to a minimum of 25 cents.
D) Jan must also use Google Checkout.

Solutions: