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Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement Fundamentals | - Data interpretation basics
|
| Topic 2: Google Analytics Integration | - Behavior and performance insights
|
| Topic 3: Google Ads Reporting Tools | - Reporting interface
|
| Topic 4: Conversion Tracking and Attribution | - Attribution models
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
Which of the following labels allows you to customize your own conversion type?
- A. Other label
- B. Leads
- C. Sign-ups
- D. View of a key page
Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?
- A. The higher the quality score, the higher the bid for the ad position.
- B. The lower the quality score, the higher the Google AdWords costs, and the better the ad position.
- C. The higher the quality score, the lower the Google AdWords costs, and the better the ad position.
- D. The lower the quality score, the lower the Google AdWords costs.
Which of the following tabs is used to see overall performance of a keyword?
- A. Campaigns tab
- B. Keywords tab
- C. Networks tab
- D. Audiences tab
Which of the following is a keyword used to eliminate unwanted clicks?
- A. Eligible keywords
- B. Ineligible keywords
- C. Positive keywords
- D. Negative keywords
You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?
- A. Other
- B. Leads
- C. Sign-ups
- D. View of a key page



