[2021] Free CRT-550 Exam Dumps to Pass Exam Easily
CRT-550 Exam Dumps, CRT-550 Practice Test Questions
NEW QUESTION 36
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Use Automation Studio with a random split activity.
- B. Use Journey Builder with a random split activity.
- C. Create a random data extension within Contact Builder.
- D. Create a random data extension within Email Studio.
Answer: A
NEW QUESTION 37
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. How will Marketing Cloud and the database sync up?
- B. Will the company need a custom preference center?
- C. Will new users have an "Email ID"?
- D. What publication lists will be used?
- E. What will be used as Subscriber Key?
Answer: A,C,E
NEW QUESTION 38
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A random data extension can be updated with a filter activity.
- B. A data filter can be automated with a filter activity.
- C. A filtered data extension can be populated with a filter activity.
- D. A data extension can be updated using a query activity.
Answer: A,B
NEW QUESTION 39
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- B. Use Data Filters to segment data to output a Sendable Data Extension.
- C. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- D. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Answer: A,C
NEW QUESTION 40
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activates
- B. Query Activity > API Event > Automation Studio Activities
- C. Import Activity > Decision > Journey Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Answer: B
NEW QUESTION 41
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
- A. Content Creator
- B. Data Manager
- C. Analyst
- D. Administrator
Answer: B
NEW QUESTION 42
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. How long after the behavior occurs will a subscriber need to enter a journey?
- B. Should customers exit the journey when the goal is met?
- C. Should a single customer exist in multiple journeys at the same time?
- D. How many messages should be included in each journey?
- E. How are subscribers identified in your web analytics?
Answer: A,C,E
NEW QUESTION 43
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- C. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
- D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
Answer: D
NEW QUESTION 44
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
Answer:
Explanation:
Triggered Import - user initiated send (not scheduled)
NEW QUESTION 45
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
- A. Add all email address fields into the Contact Configuration screen in the correct order
- B. Create a new Import to populate subscriber email addresses into All Subscribers.
- C. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
- D. Create a new Attribute Group referencing all email address fields in Data Designer.
Answer: A
NEW QUESTION 46
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Import new subscribers to the All Subscribers table.
- B. Fire the event in both Automation Studio and the Entry Event.
- C. Make sure the contact is above the High Water Mark on the source data.
- D. Select a source DE with a root relationship to the contact.
Answer: C,D
NEW QUESTION 47
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Regularly merge duplicate contacts to keep tracking data accurately.
- B. Configure Contact Builder to automatically generate a unique subscriber key.
- C. When using an external database of record, utilize that system's identifier as the contact key.
- D. Define the subscriber key as a unique value that does not relate to a specific channel.
Answer: A,C
NEW QUESTION 48
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Web Analytics Connector
- B. Data Designer
- C. Content Builder
- D. Cloud Pages
Answer: A,C
NEW QUESTION 49
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. Login Calls
- B. Bulk API
- C. CreateSalesforceObject() AMPscript
- D. SOAP API Calls updating objects
Answer: D
NEW QUESTION 50
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
- A. Assign Administration User permissions to each business unit.
- B. Assign Channel Managers the role of Marketing Cloud Analyst.
- C. Assign Administration User permissions to individual users.
- D. Assign Administration User permissions to the Channel Manager role.
Answer: A,D
NEW QUESTION 51
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
- A. How often will email content be image-only with text overlaying images?
- B. How often will the layout of the content in a content area change?
- C. What from name will be used for these emails?
- D. What is the maximum file size of the images being used?
- E. Will image URLs be available publicly?
Answer: B,D,E
NEW QUESTION 52
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