[2024] Valid Marketing-Cloud-Email-Specialist test answers & Salesforce Marketing-Cloud-Email-Specialist exam pdf
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To earn the Salesforce Certified Marketing Cloud Email Specialist certification, you need to have a deep understanding of email marketing concepts, including how to create effective email campaigns, segment your audience, and analyze campaign performance. You should also be familiar with the Salesforce Marketing Cloud platform, including its features and capabilities. Salesforce Certified Marketing Cloud Email Specialist certification exam consists of 60 multiple-choice questions and you have 90 minutes to complete it. You need to score at least 65% to pass the exam.
NEW QUESTION # 99
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
- A.
- B.
- C.
Answer: B
Explanation:
Explanation
The personalization string that should be appended as a parameter to identify the business unit in each of its links is %%memberid%%. This string returns the ID of the business unit that sent the email.
This way, NTO can track customer engagement by business unit. Option A is not a valid option, as
%%membername%% returns the name of the business unit, not the ID. Option B is not a valid option either, as %%memberstatus%% returns the status of the business unit, such as active or inactive, not the ID. You can learn more about this in the Personalization Strings module on Trailhead.
NEW QUESTION # 100
orthern trail outfitters (NTO) is currently sending out a single welcome email when a subscriber join its myNTO rewards program. NTo wants to test whether one,two,three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. journey builder using a decision split with three branches.
- B. journey builder using random split with three branches.
- C. series of a/b test determine the number of emails.
- D. automation studio with three sep
Answer: B
NEW QUESTION # 101
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?
- A. Einstein Copy Insights
- B. Enhanced Dynamic Content
- C. Einstein Content Selection
Answer: C
Explanation:
Explanation
Einstein Content Selection is the feature that NTO should use to build a welcome journey for new customers with dynamic content in each email. Einstein Content Selection allows marketers to create personalized content for each customer based on their behavior and preferences, and also include assets that are automatically optimized based on real-time performance data. Einstein Content Selection can be used with Content Builder to create dynamic content blocks that can be inserted into emails and journeys.
NEW QUESTION # 102
Which type of data can a subscriber easily update via the Profile Center? (Choose 2)
- A. List Attributes
- B. Order History
- C. Data Extension Fields
- D. Email Address
Answer: A,D
NEW QUESTION # 103
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. API Event Entry Source
- B. CloudPages Entry Source
- C. Contact Event Entry Source
Answer: A
NEW QUESTION # 104
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Content focused on winter sports items for holiday shopping
- B. Full-width lifestyle imagery featuring attractive people
- C. Images of products that the customer has previously purchased
- D. Personalized imagery influenced by subscriber preferences
Answer: D
NEW QUESTION # 105
NTO is having its annual footwear sale,NTO wants to top its revenue from last year sale, the campaign last year was a series of emails targeting NTO customer who expressed a specific interest in footwear, which additional tactic should be enforced NTO targeted segmentation .
- A. content focused on winter sports items for holiday shopping
- B. feel good lifestyle imaginary featuring attractive people.
- C. personalized imaginary infused by subscriber's preference.
- D. images of products that the customers has previously purchased.
Answer: C
NEW QUESTION # 106
The marketing team at a bank need to receive a file of all subscribers who were sent payment reminder emails and opened at each week, the file needs to be encrypted and placed on the bank external SFTP.
How should the schedule automation be configured to achieve this
- A. filter activity, file transfer activity, data extract activity.
- B. SQL query activity, data extract activity and file transfer activity
- C. filter activity SQL, query activity, and file transfer activity
- D. data extract activity, SQL query activity, file transfer activity
Answer: B
NEW QUESTION # 107
What does Exact Target do to help protect your data when you log in? Choose 2
- A. Click Send Activation Email button
- B. Enter your username and password
- C. You must choose a long password with multiple characters.
- D. Authenticate your browser
Answer: A,D
NEW QUESTION # 108
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers
- A. Include an alias attribute in each anchor tag and populate it with
"Hero_CTA." - B. Add
"Hero_CTA" to the Tracking Alias field for each link.D. Include "Hero_CTA" in the filename for each Hero image. - C. Include "Hero_CTA" in the Link Tooltip field for each link.
Answer: A
NEW QUESTION # 109
A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?
- A. Ensure subscriber status at the time of send is Subscribed or Bounced.
- B. Confirm that each content area specified in the dynamic content rules exists.
- C. Identify phrases like "click here" or "Free!" that could be marked as spam.
- D. Ensure subscribers have not unsubscribed or are undeliverable.
Answer: B
NEW QUESTION # 110
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? (Choose two.)
- A. Delivery Profiles
- B. Personalization Strings
- C. Sender Profiles
- D. AMPscript Lookup
Answer: C,D
Explanation:
Explanation/Reference:
NEW QUESTION # 111
Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
- A. Filter Activity
- B. Engagement Split
- C. Random Split
- D. Decision Split
Answer: D
NEW QUESTION # 112
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. Send Flow
- B. Filters
- C. Audience Builder
- D. SQL Query Activity
Answer: D
NEW QUESTION # 113
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?
- A. Implement an API to start an automation with every file transfer.
- B. Replicate the automation and schedule mem to execute server eight hours
- C. Replace the Schedule with File Drop and use a filename pattern
Answer: C
NEW QUESTION # 114
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?
- A. Schedule Starting Source > SQL Query Activity > File Transfer Activity
- B. File Drop Starting Source > Data Extract Activity > File Transfer Activity
- C. Schedule Starting Source > Data Extract Activity > File Transfer Activity
- D. File Drop Starting Source > SQL Query Activity > File Transfer Activity
Answer: B
NEW QUESTION # 115
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