Free Marketing-Cloud-Developer Sample Questions and 100% Cover Real Exam Questions (Updated 180 Questions)
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NEW QUESTION 50
Which programming language should be used in email messages? Choose 1.
- A. Either AMPscript or SSJS
- B. Both
- C. AMPscript only
- D. SSJS only
Answer: A
NEW QUESTION 51
Which SSJS library can be used in landing pages? Choose 1.
- A. Platform
- B. Core
- C. None
- D. Both
Answer: D
NEW QUESTION 52
NTO uses an external CRM which only exports encrypted files. NTO's marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends. Which three actions should be included in an automation given these requirements? Choose 3
- A. Import definition to the necessary data extension
- B. File transfer activity to the Safehouse for decryption
- C. File drop to the SFTP Root directory
- D. File drop to the SFTP Import directory
- E. File transfer activity to the Import directory for decryption
Answer: A,B,D
NEW QUESTION 53
A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscribers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension.
Which best practice should the developer follow to control the unique and default content?
- A. Use the Lookup, Row and Field functions
- B. Use the LookupOrderRows and Row functions
- C. Use the RowCount function and an IF statement
- D. Use the DataExtensionRowCount function
Answer: C
NEW QUESTION 54
A developer wants to include an AMPscript if/else statement in an email to satisfy the condition "if the subscriber's tier is not premier then display heading encouraging them to upgrade." The tier value has already been set as variable named @level. How should the developer write this AMPscript conditional statement?
- A. %%IF(@level == 'premier') THEN 'Upgrade to premier now!' ELSE 'You are a premier member' ENDIF]%%
- B. %%=IIF @level == premier, You are a premier member" Upgrade to premier now!
- C. %%[IF @level == 'premier' THEN SET @message = You are premier member
- D. " ENDIF IF @level == 'premier' THEN SET @message = 'Upgrade to premier now
- E. '" ENDIF]%% %%=v(message)=%%%%=IF(@level IS 'premier', Upgrade to premier now! You are a premier member%%=IIF(@level = 'premier', 'You are a premier meber!', Upgrade to premier now!
Answer: E
NEW QUESTION 55
A developer is notified the View Email As Web Page (VAWP) link, when clicked, displays the message, The system is temporarily unavailable. We apologize for any inconvenience. Please try again later.
What could be a possible cause for the error
- A. The data in the data extensions used at the time of send was overwritten.
- B. The data extension used at the time of send was moved to another folder.
- C. The email used at the time of send was deleted, updated, or moved.
- D. The sender profile used at the time of send was overwritten.
Answer: A
NEW QUESTION 56
Why would a developer use LookupRows Instead of the Lookup AMPscript function?
- A. To see how many rows are In a data extension
- B. To access a data extension, as Lookup only targets lists
- C. To return a complete rowset from the data extension
- D. To stay at the limit of two Lookup calls in one email
Answer: C
NEW QUESTION 57
When do synchronous REST API calls to Marketing Cloud time out? Choose 2.
- A. 120 seconds for non-tracking operations.
- B. 240 seconds for tracking and data retrieve operations.
- C. 300 seconds for tracking and data retrieve operations.
- D. 240 seconds for non-tracking operations.
Answer: A,C
NEW QUESTION 58
A doctor's office creates Populations for staff, patients and vendors. What is the maximum number of Populations that should be created to ensure performance?
- A. Three
- B. One
- C. Five
- D. Unlimited
Answer: A
NEW QUESTION 59
A developer wants to write a query to compile data originating from an HTML form so it can be exported in CSV format. However, the source data extension may contain line breaks within the Comments field, which makes it difficult to read and sort the resulting CSV.
Which SQL functions could be used to change each line break to a single space?
- A. REPLACE and CHAR
- B. REPLICATE and NCHAR
- C. FORMAT and SPACE
- D. LTRIM and RTRJM
Answer: A
NEW QUESTION 60
A developer wants to create a data model in Contact Builder.
Which two applications will be able to use this newly-created data model for segmentation?
Choose 2 answers
- A. Mobile Studio
- B. Automation Studio
- C. Email Studio
- D. Journey Builder
Answer: B,C
NEW QUESTION 61
A sendable data extension with a text field named 'Balance'contains the value S6.96 for a particular record.
The following AMPscript statement is included in an email:
IF (Balance > 6.00) THEN
SET @Result = 'Balance is more than $6.00
ENDIF
Why would this IF statement yield unintended results?
- A. Double quotes should be used instead of single quotes.
- B. The operandsare not the same data type.
- C. Balance is a protected keyword.
- D. The comparison should use the < operator.
Answer: B
NEW QUESTION 62
A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.
How should the RedirectTo AMPscript function be described as it relates to link tracking'
- A. It prevents link href values from getting recorded in tracking
- B. It ensures link href values containing AMPscript variables are recorded in tracking
- C. It ensures static link href values are recorded in tracking
- D. It ensures link href values containing HTML bookmarks or anchors are recorded in tracking
Answer: B
NEW QUESTION 63
New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these subscribers a welcome series with Journey Builder.
What would allow the data extension to be selected for journey entry'
- A. The data extension must contain a field of the EmailAddress data type.
- B. At least one Campaign must be associated to the data extension.
- C. The data extension must be configured for sending.
- D. The Triggered Send Template must be used to create the data extension.
Answer: C
NEW QUESTION 64
A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links. Which SQL statement would produce the desired results?
- A.
- B.
- C.
- D.
Answer: A
NEW QUESTION 65
A developer uses an API to send data to a Marketing Cloud data extension once every five minutes using the REST API. They notice data does not always write to the data extension, leading to data loss.
Which three best practices are recommended to avoid this issue? Choose 3 answers
- A. In case of Server errors, ensure the Server is available and attempt the call again.
- B. Store the expiry of the access token to ensure a new token is requested if the old one is invalid.
- C. Use Username and Password authentication instead of oAuth client ID and client secret.
- D. In case of 'Not Authorized' errors, request a new Access Token and attempt the call again.
- E. In case of Server errors, request a new Access Token before each request.
Answer: B,C,D
NEW QUESTION 66
Northern Trail Outfitters' account is configured with two child BU(s): US and Global. The account has a data extension In the Shared Data Extensions folder named 'MemberData'. This data extension contains basic address information, as well as Boolean fields labeled 'US' and 'Global' indicating to which business unit the subscriber belongs. Automation needs to be created in the US business unit to query all records in New York who are members of the business unit US.
SELECT * FROM MemberData WHERE State = 'NY' AND US = 1
What would cause this query to report the following error: "An error occurred while checking the query syntax. Errors: MemberData is not a known data extension or system data view. You can only query existing data extensions or system data views."?
- A. MemberData should be prefixed with ENT
- B. Query Activities cannot use the " wildcard
- C. Query should check for a US value of True'
- D. Incorrect syntax; Query Activities are written in SOQL
Answer: A
NEW QUESTION 67
NTO wants to trigger a receipt email via the SOAP API whenever a customer makes a purchase. Their developer wrote the call using the TriggerSendDefinition object and the Create method, but no emails have been sent during his initial testing. Which object and method should the developer use?
- A. TriggerSend object and Update method
- B. TriggerSend object and Create method
- C. TriggerSendDefinition object and Update method
- D. TriggerSendDefinition object and Execute method
Answer: B
NEW QUESTION 68
A developer wants to populate a data extension with the date of the most recent click for each subscriber. Which query would accomplish this?
- A. SELECT c.SubscriberKey, MAX(c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey
- B. SELECT TOP 1 c.SubscriberKey, c.eventDate FROM _Click c ORDER BY c.eventDate DESC
- C. SELECT c.SubscriberKey, MIN (c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey
- D. SELECT c.SubscriberKey, c.eventDate FROM _Click c WHERE c.IsUnique = 1
Answer: A
NEW QUESTION 69
Certification Aid created a journey and event definition in Marketing Cloud. Which of the following resources are relevant to inject Contacts into the journey using the REST API? Choose 2.
- A. GET /eventDefinitions/key:{key}
- B. POST /eventDefinitions/key:{key} or /eventDefinitions/{id}
- C. POST /interaction/v1/events
- D. POST /interaction/v1/interactions/contactentry
Answer: C,D
NEW QUESTION 70
Northern Trail Outfitters sends a weekly email with dynamic content, and they want to record custom data inside a send log on each send to record what content was displayed and correlation flags.
What is the maximum number of custom data points recommended by Salesforce to ensure sends speeds are not affected when inserting into the built-in send log?
- A. 20 fields or less
- B. 10 fields or less
- C. No limit
- D. 5 fields or less
Answer: C
NEW QUESTION 71
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