Full C_C4H260_01 Practice Test and 82 unique questions with explanations waiting just for you!
SAP Certified Technology Associate Dumps C_C4H260_01 Exam for Full Questions - Exam Study Guide
NEW QUESTION 35
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?
- A. Build a control group and assign it as a target group in the campaign designer.
- B. Build a live target group and assign it as a target group in the campaign designer.
- C. Build a static target group and assign it as a target group in the campaign designer.
- D. Build a dynamic target group and assign it as a target group in the campaign designer.
Answer: B
NEW QUESTION 36
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. BI Admin
- B. System Administrator
- C. System Owner
- D. Application Creator
Answer: B
NEW QUESTION 37
You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?
- A. Create Communication User
- B. Create Communication System
- C. Create Communication Scenario
- D. Create Communication Arrangement
Answer: D
NEW QUESTION 38
You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud.
Based on the assumptions below, what would be your setup?
- A. SAP CRM Priority = 10, one per contact = Yes SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 45, one per contact = Yes
- B. On Facebook, a customer can have multiple profiles. SAP CRM is the most trustworthy source of information.
- C. SAP CRM Priority = 10, one per contact = No SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 45, one per contact = No
- D. SAP CRM Priority = 45, one per contact = No SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 10, one per contact = No
- E. SAP CRM Priority = 45, one per contact = Yes SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 10, one per contact = No
Answer: D
NEW QUESTION 39
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct Answers to this question.
- A. Use standard interaction types where possible.
- B. Use the same interaction types for the same events.
- C. Load interactions before creating the respective contacts.
- D. Load master data and transactional data in one package for a given API.
Answer: C,D
NEW QUESTION 40
You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?
- A. Define a team member role for accounts and contacts.
- B. Define different ID origins for accounts and contacts from SAP S/4HANA.
- C. Define a function for accounts and contacts.
- D. Define one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.
Answer: B
NEW QUESTION 41
Why would you enable the persistence of the predictive model?
- A. To save results for a certain time.
- B. To reuse the predictive model in another scenario.
- C. To save the score in profiles and use it in segmentation.
- D. To indicate the quality of the model fit.
Answer: B
NEW QUESTION 42
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?
- A. Key mapping of segmentation objects
- B. Segmentation objects and attributes
- C. Segmentation profiles
- D. Data sources
Answer: C
NEW QUESTION 43
You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?
- A. In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate Business Context and Segmentation Object.
- B. In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and Segmentation Object.
- C. In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible.
- D. In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.
Answer: C,D
NEW QUESTION 44
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
- A. Browse Contact Data
- B. Import Monitor
- C. Marketing Application Jobs
- D. Data File Load
Answer: B
NEW QUESTION 45
You want to create a custom business object and there are three options to load data into it. What UI can you use to show the custom business object's data fields?
- A. Contact list
- B. Contact profile
- C. Segmentation models
- D. Corporate account list
Answer: C
NEW QUESTION 46
You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.
- A. Communication Arrangement
- B. Communication Users
- C. Communication Categories and Limits
- D. Communication Systems
- E. SAP Cloud Platform Extensions
Answer: C,D
NEW QUESTION 47
You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?
- A. Control group Target group Email template Campaign
- B. Control group Recalculate Segments Email template Campaign
- C. Control group Email template Campaign Load data in target group
- D. Control group Email template Marketing approval Campaign
Answer: C
NEW QUESTION 48
You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct Answers to this question.
- A. Assign an interaction type to communication medium
- B. Create interaction type
- C. Create and assign interaction channel
- D. Assign media type
- E. Create interaction reason
Answer: A,B,C
NEW QUESTION 49
What are the characteristics of rule models in rule-based scores? Note: There are 2 correct Answers to this question.
- A. They contain several rules.
- B. They contain model fits within one score.
- C. They contain several scores.
- D. They contain different scopes.
Answer: A,C
NEW QUESTION 50
Which types of campaign and target group cannot be associated? Note: There are 2 correct Answers to this question.
- A. A multi-channel campaign cannot be associated with a dynamic target group.
- B. A trigger-based campaign cannot be associated with a dynamic target group.
- C. A trigger-based campaign cannot be associated with a live target group.
- D. A trigger-based campaign cannot be associated with a static target group.
Answer: A,B
NEW QUESTION 51
Which features are available for both public and private budget plans in the Budget Plans application?
Note: There are 3 correct Answers to this question.
- A. Exporting planning data to file
- B. Allocating budget
- C. Publishing budget plans
- D. Adjusting a planned budget and showing a planned budget by media type
- E. Showing and using a reference measure
Answer: A,D,E
NEW QUESTION 52
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? Note: There are 2 correct Answers to this question.
- A. Download the report results using the Export to Microsoft Excel functionality.
- B. Send the link to the analytical report using the Send E-mail functionality.
- C. Save the analytical report as a tile using the Save as Tile functionality.
- D. Mark the analytical query as a favorite using the Favorite functionality.
Answer: B,C
NEW QUESTION 53
Your customer wants to send a discount to every consumer as soon as they install their mobile app.
Which of the following are the correct campaign types to use? Note: There are 2 correct Answers to this question.
- A. Paid search
- B. Trigger-based
- C. Facebook
- D. Mobile Campaign
Answer: B,D
NEW QUESTION 54
Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct Answers to this question.
- A. Marketing Extensibility
- B. Manage your Solution
- C. Map Free Texts
- D. Marketing Application Jobs
Answer: A,D
NEW QUESTION 55
You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct Answers to this question.
- A. As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes- branch.
- B. You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
- C. As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes- branch.
- D. Merged branches are always combined with an OR condition.
Answer: A,B
NEW QUESTION 56
You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct Answers to this question.
- A. LINE messages
- B. Forms
- C. Push notifications
- D. E-mails
- E. Landing pages
Answer: B,D,E
NEW QUESTION 57
You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?
- A. Communication Arrangement
- B. Communication System
- C. Communication Scenario
- D. Communication User
Answer: A
NEW QUESTION 58
When importing actual data from SAP ERP, where is the data associated to the campaign shown?
- A. Collaboration area
- B. Performance area
- C. Spend area
- D. Content area
Answer: D
NEW QUESTION 59
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