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Pass Adobe Marketo Engage AD0-E559 Exam With 52 Questions
NEW QUESTION # 30
Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.
Why did the webhook fail?
- A. Webhooks can only be used successfully in trigger campaigns.
- B. Webhooks cannot be used successfully in conjunction with the Member of List' smart list filter.
- C. Webhooks can only be used successfully once they are approved
Answer: C
Explanation:
Explanation
A reason why the webhook failed is that webhooks can only be used successfully once they are approved.
Webhooks are like assets that need to be approved before they can be used in smart campaigns. If a webhook is not approved, it will fail when called by a smart campaign. Webhooks can be used successfully in conjunction with the Member of List filter, in batch campaigns, and without approval.
NEW QUESTION # 31
A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days.
They would like this to happen automatically and instantaneously after the third soft bounce.
What would the smart list section of their data management smart campaign look like?
- A.
- B.
- C.
Answer: B
Explanation:
Explanation
Option C is the correct smart list section for their data management smart campaign. This option uses the Visits Web Page trigger with the Min. Number of Times constraint set to 3 and the Date of Activity constraint set to in past 90 days. This will ensure that only people who have visited any web page at least three times within the last 90 days will qualify for the campaign. Option A uses filters instead of triggers, which means that it will not run automatically and instantaneously. Option B uses an incorrect filter logic, which means that it will not require three web page visits within 90 days
NEW QUESTION # 32
Katherine is putting together a report for leadership as part of her monthly operating review. She is wanting to be able to provide a breakdown of the total number of unique Companies by vertical that live in their Adobe Marketo Engage database.
What report type can she use to get this Company level view?
- A. Account Performance Report
- B. Company Web Activity
- C. People Performance Report
Answer: B
Explanation:
Explanation
A Company Web Activity report can be used to get this company level view. This report type shows metrics such as number of visits, number of people, average pages per visit, etc. for each company in the database. The marketer can filter the report by vertical and date range to see how many unique companies by vertical are in their Adobe Marketo Engage database. A People Performance Report or an Account Performance Report will not show company-level metrics or allow filtering by vertical.
NEW QUESTION # 33
Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.
Which field can Keeghan check to give him some indication of where the leads came from?
- A. Lead Source
- B. Acquisition Program
- C. Original Source Info
Answer: C
Explanation:
Explanation
A field that can give some indication of where the leads came from is Original Source Info. This is a system-managed field that captures the first known referrer URL for a person. It can helpidentify the source of web traffic that led to the person's creation in the database. Lead Source and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads
NEW QUESTION # 34
Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.
What are two places to troubleshoot? (Choose two.)
- A. Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.
- B. Check to see if the smart campaign is set to run every time or run once.
- C. Check to see if the confirmation email has the correct {{memberwebinar uri}} token.
- D. Check to see if the smart campaign handling the registration has any members.
Answer: B,D
Explanation:
Explanation
Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email. Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.
NEW QUESTION # 35
Review the flow step from a smart campaign:
Which email will a person receive who has opened Email 1, but not Email 2?
- A. They will receive Email 2.
- B. They will receive Reminder 1.
- C. They will receive no email.
Answer: A
Explanation:
Explanation
The person will receive Email 2. This is because the flow step uses the "If Not Opened Email" choice with Email 1 as the constraint. This means that if a person has not opened Email 1, they will receive Email 2. If a person has opened Email 1, they will receive Reminder 1. If a person has opened both Email 1 and Email 2, they will receive no email.
NEW QUESTION # 36
A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.
Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.
When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?
- A. The marketer should wait 24 hours for the updated period cost to be reflected in RCE.
- B. The marketer can generate the report straight away as RCE updates in real time.
- C. The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.
Answer: A
Explanation:
Explanation
The marketer should wait 24 hours for the updated period cost to be reflected in RCE. This is because RCE data is refreshed once a day, usually at night. Therefore, any changes made to the period cost or other program attributes will not be visible in RCE until the next day. RCE does not update in real time, and the updated period cost will be reflected in RCE eventually.
NEW QUESTION # 37
What are two benefits to using global forms versus local forms? (Choose two.)
- A. Global forms allow for consistent scoring and reporting and data standardization.
- B. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
- C. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
- D. Global forms natively offer custom stylization on different landing pages.
Answer: A,C
Explanation:
Explanation
Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.
NEW QUESTION # 38
Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.
Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?
- A. Create a Program Performance report and filter by Channel = Webinar.
- B. In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.
- C. Use Audit Trail and filter by Asset Type and Actions.
Answer: A
Explanation:
Explanation
Michael would monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention by creating a Program Performance report and filtering by Channel = Webinar. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. Michael can scan through the program names and identify any programs that do not start with
'WBN' as per his naming convention. Searching for 'WBN' in Marketing Activities or using Audit Trail will not help Michael find programs that do not follow his naming convention.
NEW QUESTION # 39
A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.
What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?
- A. A Program Member Token
- B. A Visibility Rule
- C. A Program Member Custom Field
Answer: C
Explanation:
Explanation
The marketer would include a Program Member Custom Field on the registration form to capture this information without the risk of the information being overwritten. A Program Member Custom Field is a field that is specific to a program and a person, and it can store different values for different programs. This way, the person can indicate their preferred break-out session for each event they register for, without affecting their previous or future choices. A Visibility Rule is not a field, but a way to show or hide fields based on other fields. A Program Member Token is not a field, but a way to reference a Program Member Custom Field value in an email or landing page
NEW QUESTION # 40
An Adobe Marketo Engage administrator is building a revenue model:
When validating the model, they received an error message.
What does the administrator need to do to correct the model validation error?
- A. Add all stages to the success path.
- B. Add triggers to all stage transitions.
- C. Add at least one SLA stage to the model.
Answer: A
Explanation:
Explanation
The administrator needs to add all stages to the success path to correct the model validation error. This is because a revenue model must have at least one stage on the success path, and the success path must be continuous and sequential. The administrator cannot leave any gaps or jumps between stages on the success path. Adding triggers or SLA stages is not required to validate the model.
NEW QUESTION # 41
An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.
What is one possible reason the email has not been launched?
- A. All Persons in the stream have exhausted their content.
- B. The stream has not been set as activated.
- C. The new email has not been activated.
Answer: C
Explanation:
Explanation
A possible reason the email has not been launched is that the new email has not been activated. An email must be approved and activated before it can be sent out by an Engagement Program. If the email is not activated, it will be skipped by the cast. The stream and the content do not need to be activated for the email to be launched.
NEW QUESTION # 42
A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.
The gated content is promoted via email to existing customers and via social media to reach a broader audience.
For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?
- A. For all people going to the landing page
- B. Only for people already known in the database
- C. Only for people who click the link in the email
Answer: B
Explanation:
Explanation
The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead's record. If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill
NEW QUESTION # 43
A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year' constraints.
Why would a person not appear on this smart list?
- A. The person was last sent an email 6 months ago.
- B. The email sent to the person last week bounced.
- C. The person unsubscribed from the email they received last month.
Answer: B
Explanation:
Explanation
A person would not appear on this smart list if the email sent to them last week bounced. This is because a bounced email is not considered as a sent email in Adobe Marketo Engage. Therefore, the person would not meet the criteria of the Was Sent Email filter and would be excluded from the smart list. The person would appear on the smart list if they were last sent an email 6 months ago or if they unsubscribed from the email they received last month, as long as they met the date of activity constraint
NEW QUESTION # 44
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?
- A. Vary as many elements as possible in each test.
- B. Run a combination of many tests sequentially and methodically.
- C. End the test as soon as one version surpasses the other.
Answer: B
Explanation:
Explanation
A best practice for A/B testing is to run a combination of many tests sequentially and methodically. This will help the marketer optimize their email performance by testing one element at a time and measuring its impact on key metrics such as open rate, click rate, conversion rate, etc. Varying as many elements as possible in each test or ending the test as soon as one version surpasses the other are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.
NEW QUESTION # 45
The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.
If there were 10 people in the Wait step when the step was changed, what would happen?
- A. The 10 people would error out and skip the wait step.
- B. The 10 people would remain in a 2 days duration.
- C. The 10 people would automatically follow the new duration.
Answer: C
Explanation:
Explanation
The 10 people would automatically follow the new duration. This is because when a wait step duration is modified in an active smart campaign, it affects all people who are currently in the wait step as well as new people who enter the wait step. The new duration will be calculated from the time each person entered the wait step. The 10 people would not remain in the old duration or error out and skip the wait step.
NEW QUESTION # 46
An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.
Why is this field required on the form?
- A. So she can alert the Sales Owner of the registrant about their interest.
- B. So she can use it in a Smart Campaign to follow-up the registration.
- C. So she can use It as a choice with the Thank You Page in Form Settings
Answer: C
Explanation:
Explanation
The field 'Is Customer' is required on the form so she can use it as a choice with the Thank You Page in Form Settings. This will allow her to redirect existing customers and new leads to different thank you pages based on the value of the field. The field is not needed to alert the Sales Owner or to use it in a Smart Campaign, as those actions can be done based on other criteria.
NEW QUESTION # 47
A marketer decided to check the activity log of a person but does not find any activities as displayed below:
What is the reason the Activity Log tab is empty?
- A. The person activity Is filtered.
- B. The activity log was exported by an API and is now empty
- C. The lead is anonymous.
Answer: A
Explanation:
Explanation
The reason the Activity Log tab is empty is that the person activity is filtered. This can happen when a filter is applied to the activity log, such as by date range, activity type, primary attribute, etc. To see all activities for a person, the filter should be cleared or adjusted. The activity log would not be exported by an API or emptied by an anonymous lead.
NEW QUESTION # 48
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