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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers

A) It is a Public List
B) It is a CRM Visible List
C) It is a Dynamic List
D) It is a Static List

2. Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

A) Viewing more than one web page.
B) Submitting a form on a landing page.
C) Clicking on a tracked link in an email.
D) Matching an automation rule.

3. Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website

A) E B A D C
B) A D E C B
C) E C B A D
D) C B A D E

4. The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?

A) Create a static list of approved users to use as the recipient list in the sending tab.
B) Create a test list of approved users to use in the testing tab of the email flow.
C) Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.
D) Create a dynamic list of approved users to use as the recipient list in the sending tab.

5. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

A) Dynamic list and automation rule
B) Automation rule and completion action
C) Segmentation rule and completion action
D) Completion action and dynamic list

Solutions: