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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce |
| Topic 2: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 3: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 4: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 5: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 6: Lead Management | 24% | - Identify the capabilities and use cases of custom redirects - Explain what a Grade measures and how grading is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Define the capabilities of a completion action - Define the capabilities of page actions - Explain the components and use cases of an automation rule |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers
- A. It is a Public List
- B. It is a CRM Visible List
- C. It is a Dynamic List
- D. It is a Static List
Correct Answer: B,D 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
- A. Viewing more than one web page.
- B. Submitting a form on a landing page.
- C. Clicking on a tracked link in an email.
- D. Matching an automation rule.
Correct Answer: B,C 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website
- A. E B A D C
- B. A D E C B
- C. E C B A D
- D. C B A D E
Correct Answer: C 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?
- A. Create a static list of approved users to use as the recipient list in the sending tab.
- B. Create a test list of approved users to use in the testing tab of the email flow.
- C. Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.
- D. Create a dynamic list of approved users to use as the recipient list in the sending tab.
Correct Answer: B 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
- A. Dynamic list and automation rule
- B. Automation rule and completion action
- C. Segmentation rule and completion action
- D. Completion action and dynamic list
Correct Answer: B 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
