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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A) Withdraw email approval.
B) Unshare the email.
C) Cancel send using email.

2. A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?

A) Based on Subscriber Preview List or Data Extension
B) Based on Preview
C) Based on Recipient test Data Extension

3. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

A) Interactive Email Form block
B) Smart capture block
C) Einstein content block

4. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A) Use Einstein engagement scores to identify affected users.
B) Query the data using a specific date range parameter
C) Filter the data based on a specific date range.

5. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A) SQL Query, Data Extract, File Transfer
B) Filter, Data Extract, File Transfer
C) SQL Query, Filter, Data Extract

Solutions: