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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A) Account
B) Email
C) Subscriber
D) Link

2. A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.

A) Use Synchronized Data Sources to data from the Sales Cloud.
B) Create list attributes to store student data from the Sales Cloud.
C) Use Data Designer to link student and alumni data to the contact record.
D) Create an Import Activity to import alumni data into Salesforce Report.

3. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

A) Selected SFTP folder
B) Safehouse
C) Target Data Extension
D) Original SFTP folder

4. A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

A) Filter records on a Boolean field
B) Filter records created after a specified date
C) Filter records on a formula field
D) Filter existing records in All Subscribers

5. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers

A) Select Unicode Output
B) Change Character Encoding to UTF-8
C) Change Format to xml
D) Change Column Delimiter to

Solutions: