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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 20% | - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation |
| Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Account Configuration | 12% | - Reply Mail Management setup and resolution - Sender Authentication Package implementation - Account hierarchy design and management - Mobile Studio configuration and troubleshooting |
| Messaging | 11% | - Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Solution recommendation and long-term maintainability - Requirements gathering and analysis |
| Automation | 20% | - Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A. Enhanced Dynamic Content Block
- B. Lookup AMPscript function
- C. Dynamic Content Block
- D. LookupRows AMPscript function
Correct Answer: D 🗳️
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Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
- A. Journey Settings No re-entry
- B. Journey Settings > Use email attribute from Contacts
- C. Contact Evaluation > Evaluate all records
- D. Contact Evaluation > Evaluate new records only
Correct Answer: D 🗳️
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Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day to day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What configuration can meet these criteria?
- A. Use exclusion lists for the send - excluding those that already were sent the email.
- B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context.
- C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day.
- D. Use SQL Query to filter the audience into a new data extension that is upserted every day.
Correct Answer: D 🗳️
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Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. File Transfer > Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
- B. Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
- C. File Transfer > Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
- D. Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
Correct Answer: A 🗳️
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A financial services customer wants to send emails to customers who log in for the first time on a new IP. The message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Inject the subscriber into a Journey.
- B. Use the Transactional Messaging API.
- C. Use a User Initiated Emails Interaction.
- D. Execute a Triggered Emails Interaction.
Correct Answer: B 🗳️
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