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Salesforce Marketing Cloud Personalization Accredited Professional Certification Exam is a highly respected certification that demonstrates an individual’s expertise in creating and managing highly personalized marketing campaigns using the Salesforce Marketing Cloud platform. It is a valuable asset for marketing professionals who are looking to advance their careers and stay up-to-date with the latest industry trends and technologies.
Earning the Marketing Cloud Personalization Accredited Professional Certification can provide numerous benefits, including increased credibility and recognition within the marketing industry, enhanced job opportunities, and the ability to demonstrate your expertise to current or potential employers. Additionally, this certification can help you stay up-to-date on the latest personalization trends and best practices within the Salesforce Marketing Cloud platform.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216
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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup & Administration | 6% | - Identity system configuration - Initial setup process - User attributes management |
| Topic 2: Einstein Capabilities | 10% | - Einstein recipes - Recipe ingredients |
| Topic 3: Solution Overview | 16% | - Business value of real-time interaction management - Product terminology - Core components of standard implementation - Typical use cases - Definition of Marketing Cloud Personalization |
| Topic 4: Segmentation | 18% | - Filters and goals - Segment overview - Reporting and analytics - Journey Builder segment listener - Segment rules - Segment export |
| Topic 5: Sitemap | 18% | - Content zones - Unified customer profile - Catalog and page mapping - Web SDK implementation - Overview and best practices |
| Topic 6: Data Integration | 14% | - ETL feed system - Salesforce Connector - Event API - Data flows in and out of the system |
| Topic 7: Activation | 18% | - Delivery channels - Campaign testing and optimization - Personalization campaigns - Content creation and management |
