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Marketing-Cloud-Administrator Exam Questions – Valid Marketing-Cloud-Administrator Dumps Pdf
Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
NEW QUESTION 17
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Use Synchronized Data Sources to data from the Sales Cloud.
- B. Create list attributes to store student data from the Sales Cloud.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: A,D
NEW QUESTION 18
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose 2 answers
- A. Groups
- B. Data Extensions
- C. Publication Lists
- D. Lists
Answer: C,D
NEW QUESTION 19
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
- A. Import Activity
- B. File Transfer Activity
- C. Decryption Activity
- D. Data Extract Activity
Answer: D
NEW QUESTION 20
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
- A. Select all records which are active in All Subscribers
- B. Select all records which have opened an email in the past six months
- C. Select all records with an email address
- D. Select all records where HasOptedOutofEmail is FALSE
Answer: A,C
NEW QUESTION 21
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword has too many characters
- B. Keyword fails to meet content standards
- C. Keyword is a reserved word
- D. Keyword is used within another business unit
Answer: D
NEW QUESTION 22
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Email Studio > Synchronized Data Extensions
- B. Contact Builder > Synchronized Data Extensions
- C. Automation Studio > File Transfers
- D. Contact Builder > Data Sources
Answer: D
NEW QUESTION 23
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A. Content Builder
- B. Einstein Send Time Optimization
- C. Einstein Email Recommendations
- D. Audience Builder
Answer: C
NEW QUESTION 24
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Data Extension entry source
- B. Winner evaluation
- C. Run Once schedule type
- D. Journey re-entry settings
Answer: B,C
NEW QUESTION 25
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Ages in Household
- B. Last Purchase Date
- C. Proximity to Store
- D. Conversion Rate
- E. Lifetime Purchase Value
Answer: B,D,E
NEW QUESTION 26
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
- A. By default, the password will be the password of the logged-in user.
- B. By default, the username is the MID for the current Marketing Cloud MID.
- C. Once created, the user will need to be activated in order to use the SFTP.
- D. Minimum password length is 12 characters.
Answer: C,D
NEW QUESTION 27
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
- A. Content Syndication
- B. Analytics Builder
- C. Email Rachments
- D. Distributed Sending
Answer: D
NEW QUESTION 28
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles are only available within the business in which they were created.
- B. Custom roles are available on their Marketing Cloud account.
- C. Custom roles can only be edited by the user who created the role initially.
- D. Custom roles override an individual user's granular permission assignments.
Answer: D
NEW QUESTION 29
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Studio > Email > Subscribers > All Subscribers
- B. Email Studio > Email > Tracking > Sends
- C. Contact Builder > All Contacts > Email
- D. Analytics Builder > Reports > Email Send Report
Answer: D
NEW QUESTION 30
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create a user-initiated message to logged-in customers to send once the website is restored.
- B. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- C. Create and send an apology email that includes a discount for a future purchase to all customers
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: A
NEW QUESTION 31
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Update Only
- B. Add Only
- C. Add and Update
- D. Overwrite
Answer: D
NEW QUESTION 32
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app7 Choose 2 answers
- A. MobileConnect
- B. Journey Builder
- C. MobilePush
- D. Contact Builder
Answer: B,C
NEW QUESTION 33
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