Salesforce Marketers Marketing-Cloud-Administrator Real Exam Questions and Answers FREE Updated on Apr 24, 2024
Marketing-Cloud-Administrator Ultimate Study Guide - GetValidTest
Salesforce Marketing-Cloud-Administrator certification is a valuable credential for professionals who want to demonstrate their expertise in marketing automation and cloud-based marketing solutions. Salesforce Certified Marketing Cloud Administrator Exam certification exam is designed to test the knowledge and skills of candidates in areas such as email marketing, mobile marketing, social media marketing, and digital advertising. By passing Marketing-Cloud-Administrator exam, candidates can prove their proficiency in using the Salesforce Marketing Cloud platform to design, execute, and analyze marketing campaigns.
NEW QUESTION # 20
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
- A. Personalization Builder
- B. Advertising Studio
- C. Web Analytics Connector
- D. Web and Mobile Analytics
Answer: C
NEW QUESTION # 21
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers
- A. Length of time needed to pause sending is greater than one month
- B. Send volume is large enough to maintain a positive or neutral reputation
- C. All of NTO's accounts should be on the same stack
- D. Pre-warmed IP address can be purchased from Salesforce
Answer: B,C
Explanation:
Explanation
To determine if a Dedicated IP is the right choice for NTO, the admin should consider the following:
* All of NTO's accounts should be on the same stack1. A stack is a group of servers that host Marketing Cloud accounts. A Dedicated IP can only be shared across accounts that are on the same stack1.
* Send volume is large enough to maintain a positive or neutral reputation2. A Dedicated IP requires a consistent and high volume of email sends to establish and maintain a good sender reputation with
* ISPs2. If the send volume is too low or irregular, the reputation of the IP may suffer and affect the deliverability of NTO's emails2. The other options are incorrect because:
* Length of time needed to pause sending is greater than one month. This is not a consideration for choosing a Dedicated IP, but rather a consequence of having one. If NTO pauses sending for more than a month, their Dedicated IP may lose its reputation and need to be re-warmed before resuming sending2.
* Pre-warmed IP address can be purchased from Salesforce. This is not a consideration for choosing a Dedicated IP, but rather an option for acquiring one. A pre-warmed IP address is one that has already been used by another sender and has an established reputation. NTO can purchase a pre-warmed IP address from Salesforce if they want to avoid the warming process for a new IP address
NEW QUESTION # 22
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Dynamic Content Block
- B. Email Form Content Block
- C. Reference Content Block
- D. CloudPage forms Content Block
Answer: B
NEW QUESTION # 23
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?
- A. A different click domain can be used for each brand
- B. Image URLS are wrapped with the appropriate brand URL
- C. The out-of-the-box profile center will display NTO branding
- D. A Dedicated IP is automatically warmed up
Answer: B
Explanation:
Explanation
The Sender Authentication Package (SAP) allows the image URLs to be wrapped with the appropriate brand URL, which enhances the branding and deliverability of the emails. The SAP does not affect the profile center branding, the click domain, or the IP warming.
NEW QUESTION # 24
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
- A. Add Marketing Cloud Security Administrator
- B. Remove Marketing Cloud Channel manager
- C. Add Distributed Sending user
- D. Remove Marketing Cloud Viewer
Answer: B
NEW QUESTION # 25
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Co.
- A. Setup > Apps > Salesforce Integration
- B. Setup >Data Management > Synchronized Data Extensions
- C. Contact Builder > Data Extensions > Synchronized Data Extensions
- D. Contact Builder > Data Sources
Answer: D
NEW QUESTION # 26
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Length of time needed to pause sending is greater than one month
- B. Send volume is large enough to maintain a positive or neutral reputation
- C. All of NTO's accounts should be on the same stack
- D. Pre-warmed IP address can be purchased from Salesforce
Answer: B
NEW QUESTION # 27
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
- A. List
- B. Publication List
- C. Data Extension
- D. Group
Answer: C
Explanation:
Explanation
To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends
NEW QUESTION # 28
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
- A. Select 'Enable Audit Trail Data Collection'
- B. Deselect 'Enable Username and Password for Web Services'
- C. Deselect 'Exclude API Users From Password Expiration'
- D. Select 'Identity Verification'
Answer: B
NEW QUESTION # 29
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
Answer: A,C
NEW QUESTION # 30
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?
- A. Campaign Settings
- B. Emails Studio Settings
- C. Account Settings
- D. Content Builder Settings
Answer: C
NEW QUESTION # 31
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- B. Make sure the filename has a date stamp to avoid duplication
- C. Make sure the file is placed on the correct subfolder within the SFTP
- D. Use the exact filename used for the trigger in the import File Activity
Answer: A
Explanation:
Explanation
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use
%%FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations
NEW QUESTION # 32
A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?
- A. Segment by domain to limit number of sends to each email provider
- B. Segment to those recipients receiving text email versions first
- C. Segment by geographic region as after-hours sends will be marked as spam
- D. Segment subscribers with soft bounces in their own dedicated send
Answer: A
NEW QUESTION # 33
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
- A. Wait Until Date
- B. Einstein STO
- C. Engagement Split
- D. Join
Answer: D
NEW QUESTION # 34
Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?
- A. Distributed Sending
- B. Distributed Marketing
- C. Marketing Cloud Connect
Answer: B
NEW QUESTION # 35
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose
2 answers
- A. An auto-generated text version will be sent with your HTML email.
- B. Open and click activity are tracked in either version.
- C. The email will avoid detection by various SPAM filters.
- D. A custom text version will be sent with your HTML email.
Answer: A,B
Explanation:
Explanation
When "Send as Multipart MIME" is selected during the send process, an auto-generated text version will be sent with the HTML email and open and click activity will be tracked in either version. This option helps to ensure that subscribers can view the email regardless of their email client or device preferences
NEW QUESTION # 36
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Install the Marketing Cloud App on phone to receive Push Messages
- B. Add their Email Address in the Query Activity Notifications Field
- C. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
- D. Configure the "Event Notification Service" in Setup with their Email Address
Answer: C
Explanation:
Explanation
To ensure a notification is received when the query fails, the admin should add their email address in the automation "Runtime Error or Skipped Run Notification Settings". This setting allows the admin to specify an email address or a data extension to receive notifications when an automation encounters a runtime error or a skipped run. A runtime error occurs when an activity within an automation fails to execute, such as a query that has invalid syntax or references a non-existent data extension. A skipped run occurs when an automation is scheduled to run but does not run because the previous run is still in progress. The other options are incorrect because:
* Install the Marketing Cloud App on phone to receive Push Messages. This option will not ensure a notification is received when the query fails, as the Marketing Cloud App does not support push notifications for automation errors or skipped runs. The Marketing Cloud App only supports push notifications for Journey Builder entry events and email sends.
* Add their Email Address in the Query Activity Notifications Field. This option will not ensure a notification is received when the query fails, as the Query Activity Notifications Field only sends notifications when the query completes successfully. The notifications include information such as the number of records processed, added, updated, skipped, or failed.
* Configure the "Event Notification Service" in Setup with their Email Address. This option will not ensure a notification is received when the query fails, as the Event Notification Service is a feature that allows external systems to subscribe to events that occur in Marketing Cloud, such as email sends, opens, clicks, bounces, and unsubscribes. The Event Notification Service does not support events related to automation errors or skipped runs.
NEW QUESTION # 37
What storage model should be used if a subscriber has more than one value for an attribute?
- A. Publication Lists
- B. Data Extensions
- C. Profile Attribute
- D. Lists
Answer: B
Explanation:
Explanation
Data extensions allow storing multiple values for an attribute for each subscriber. Profile attributes only store one value per attribute per subscriber.
NEW QUESTION # 38
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
- A. Venue Details
- B. Payment Details
- C. Event Registration
- D. Customer Data
Answer: A,D
NEW QUESTION # 39
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